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portfolio.

Concept projects across websites, apps, branding, marketing, AI and content. Each one is an invented brand we designed to show how we work, and each has its own page with the brief, the design and how we would build it for you.

Concept projects

Showing all 18 concept projects

  • Concept website for Kestrel Legal, a fictional law firm: dark green homepage with a serif headline, a booking card and a line drawing of a courthouse

    Web DevelopmentLaw firm website

  • Concept fintech app for Pursa, a fictional digital wallet: three phones on a cobalt blue launch page showing a balance, a spending ring chart and a numeric keypad

    Pursa

    Concept

    Mobile AppsFintech mobile app

  • Brand board for Lumio Coffee Roasters, a fictional coffee brand: espresso-brown logo panel with a bean-and-star mark, five colour swatches, type sample and a coffee bag

    Branding & LogoBrand identity

  • Concept web app for Taskwick, a fictional project tool: a kanban board with four lanes of task cards, filter chips and a dark sidebar of projects

    Taskwick

    Concept

    SaaS & SoftwareProject-management web app

  • Campaign board for Rallyhouse Gym, a fictional gym: lime green layout with bold social posts, a story, a Google search ad and a free-week landing page

    Digital MarketingSocial and ads campaign

  • Concept AI assistant for Askwren, a fictional support tool: lilac product page with a chat window answering a delivery question and a team inbox of tagged chats

    Askwren

    Concept

    AI & AutomationAI support assistant

  • Concept online shop for Elmstead Home, a fictional furniture brand: warm homepage with a reassurance bar, an illustrated living room and an armchair product tag

    Web DevelopmentFurniture online shop

  • Concept editorial site for The Margin Journal, a fictional business blog: serif headline about reading a cash-flow forecast beside a bar-chart illustration

    Content WritingEditorial blog and articles

  • Logo board for Tidewater Surf Co., a fictional surf brand: teal board with a wave-and-sun mark, a stacked wordmark, app icons and a round badge

    Branding & LogoLogo design

  • Concept fitness app for Stridewell, a fictional brand: coral and peach launch page with three phones showing workouts, a daily activity ring and a five-day streak

    Stridewell

    Concept

    Mobile AppsFitness mobile app

  • Concept inventory dashboard for Binwright, a fictional supplier: dark screen with four stock figures, a stock-movement line chart, a warehouse ring chart and a reorder table

    Binwright

    Concept

    SaaS & SoftwareInventory dashboard

  • Email and chat flow board for Rye & Rowan Bakery, a fictional bakery: pink layout with a donut email, a phone showing a pickup chat and four automated message cards

    Digital MarketingEmail and chat flows

  • Concept website for Wildmoor Tours, a fictional travel company: purple sunset landscape with a headline and a booking bar for place, date and travellers

    Web DevelopmentTravel company website

  • Concept website for Nextrung, a fictional resume-writing service: aqua page with a headline, a free-review button and a full sample resume marked as tailored to the role

    Nextrung

    Concept

    Content WritingResume-writing service site

  • Packaging for Verde Botanics, a fictional skincare brand: a pump bottle, dropper bottle, jar, tube and box with matching serif labels on a sage background

    Branding & LogoSkincare packaging

  • Concept food-delivery app for Pocketplate, a fictional brand: yellow launch page with phones showing a live delivery map, a basket and illustrated pizza

    Mobile AppsFood-delivery app

  • Concept CRM for Pipewell, a fictional sales tool: a contact list, a deal record with stage chevrons, an activity timeline and a next-steps panel

    Pipewell

    Concept

    SaaS & SoftwareCRM interface

  • Concept workflow builder for Leadferry, a fictional automation tool: a node map from a new website enquiry through lead scoring to a call slot or a helpful guide, with a run log

    Leadferry

    Concept

    AI & AutomationLead-routing workflow

How to read this page

Concept work,
clearly labelled.

1

The brief

Each concept starts with an invented business and a clear problem to solve, written the way a real client brief would be.

2

The design

We design the key screens and explain the decisions behind them: layout, colour, type and the words on the page.

3

The delivery plan

Every project page ends with how we would build the same thing for your business, and the services behind it.

Concept

About the projects on this page

Every brand here is invented, and so are the names, people, prices and figures on the screens. None of these projects is a client engagement and none comes with results. We made them to show our design and planning in the open. If you would like to talk about a real project, book a call or ask for a free audit.

FAQ

Good
questions.

Not here? Book a call and ask us directly.

No. Every project here is a concept: an invented brand that our team designed to show how we work. We label each one clearly, and the names, people, prices and figures on the screens are made up. When we show real client work, it will be labelled as such and shown with the client's permission.

A brief, a design and a delivery plan show how we think before any real engagement starts. Each project page explains the problem, the decisions behind the design and how we would deliver the same thing for your business.

Yes. Tell us what you need and we will suggest a scope, an approach and a price after a short call or a free audit. The services pages list what each service includes.

Websites and online shops, mobile apps and business software, branding and packaging, digital marketing, AI chatbots and automation, and content writing. Browse the full list on the services page.

Yes. We work remotely with businesses in the UK, USA, India and 9 more countries. See the locations page for local notes.

Have a project in mind?

Tell us what you need and we will say honestly whether we can help, what it involves and where to start.