Get talked about
by the right people.
People trust what others say about you more than what you say about yourself. We combine PR outreach with content worth sharing, so your brand earns coverage, links and credibility.
What you get
with PR & Content Marketing.
Content strategy
A plan for the topics, formats and channels that reach your buyers.
Digital PR and outreach
Story angles and outreach to journalists, bloggers and publications in your field.
Thought leadership
Articles, guides and expert commentary that position you as a trusted voice.
Press releases
News releases for launches, awards and milestones, written and distributed with care.
Link-worthy assets
Research, data and resources that people reference and link to.
Distribution and reporting
Sharing content through email, social media and partners, and measuring coverage, links and traffic.
Best for
- Brands that want credibility and coverage
- Businesses building authority to support SEO
- Companies launching a product, a service or a new market
What we need from you
- Your story, news and expertise, including people available for comment
- Your audience and the publications they read
- Approval for press materials and quotes
How we approach PR and content
- Define your audience, message and goals
- Find the stories and expertise worth sharing
- Create the content and press materials
- Reach out to relevant media and partners
- Report on coverage, links and traffic, then refine
Available in
12 countries.
We deliver PR & Content Marketing for businesses in these countries and work remotely with others. Pick yours to see what matters locally.
No. Editors decide what they publish, so no honest agency can guarantee coverage. We improve your odds with relevant stories, targeted outreach and strong materials, and we report on what lands.
Coverage on trusted sites can earn links and mentions that support rankings and brand searches. We focus on relevance and quality rather than volume.
PR earns attention from others, such as the media. Content marketing creates your own useful material, such as guides and articles. They work best together.
Content and PR build over time. Early coverage can arrive within weeks, while authority and search impact usually grow over several months.
Works well
with.
SEO
Technical fixes, content and links that move you up the results page for searches that bring buyers.
SEO Writing
Search-led articles and landing pages that match what people look for, written to rank and to persuade.
Social Media
Organic and paid social that keeps your brand in front of people between the searches.