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Follow-up that
runs itself.

Most leads are not ready the first time they enquire. Marketing automation sends the right message at the right moment, so interested people hear from you without anyone having to remember to follow up.

Illustration of an automated workflow that qualifies a new lead and sends the right follow-up
What's included

What you get
with Marketing Automation.

Lead nurture journeys

Timed email, SMS and WhatsApp messages that guide new enquiries towards a decision.

Welcome and onboarding flows

A clear first experience for new customers and subscribers.

Segmentation and tagging

Contacts grouped by interest, behaviour and stage so messages stay relevant.

Re-engagement campaigns

Win back inactive leads and past customers with timely, useful reminders.

CRM and form integration

Forms, ads and your CRM connected so every lead enters the right journey automatically.

Reporting and testing

Open, click and conversion data, with tests on subject lines, timing and offers.

Best for

  • Businesses whose leads go quiet after the first enquiry
  • Companies with a customer list that is rarely contacted
  • Teams doing repetitive follow-up by hand

What we need from you

  • Access to your email, CRM or automation platform
  • Your customer journey, from first enquiry to purchase
  • Consent records for the contacts you plan to message

How we set up marketing automation

  • Map the customer journey and where people drop off
  • Pick the first automations with the biggest impact
  • Write and design the messages in your voice
  • Build, test and switch on the workflows
  • Review results and improve every month
Illustration of the Ranks Fuel team working with a client
Concept work

See it
in action.

Full portfolio

These concept projects show where Marketing Automation fits in. Each one is an invented brand designed by our team to show how we approach the work.

  • Concept fitness app for Stridewell, a fictional brand: coral and peach launch page with three phones showing workouts, a daily activity ring and a five-day streak

    Stridewell

    Concept

    Mobile AppsFitness mobile app

  • Email and chat flow board for Rye & Rowan Bakery, a fictional bakery: pink layout with a donut email, a phone showing a pickup chat and four automated message cards

    Digital MarketingEmail and chat flows

  • Concept CRM for Pipewell, a fictional sales tool: a contact list, a deal record with stage chevrons, an activity timeline and a next-steps panel

    Pipewell

    Concept

    SaaS & SoftwareCRM interface

Worldwide

Available in
12 countries.

We deliver Marketing Automation for businesses in these countries and work remotely with others. Pick yours to see what matters locally.

FAQ

Good
questions.

Not here? Book a call and ask us directly.

We work with popular platforms such as HubSpot, Mailchimp, ActiveCampaign and Klaviyo, and recommend one based on your needs, list size and budget. We can also use the tool you already have.

Rules vary by country. In general you need proper consent, a clear way to opt out and honest messaging. We build consent and unsubscribe handling into every flow and flag where local rules, such as GDPR or CAN-SPAM, apply.

Not if it is written well. We keep messages short, useful and personal, and we stop a sequence when someone replies or buys.

Basic follow-up flows often show results within weeks, because they simply stop leads going cold. More advanced journeys improve as we test and learn.