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PipewellCRM interface concept

A concept CRM for a fictional sales team: a contact list, a pipeline with clear stages and an activity timeline.

SaaS & SoftwareConcept project
Concept CRM for Pipewell, a fictional sales tool: a contact list, a deal record with stage chevrons, an activity timeline and a next-steps panel
CategorySaaS & Software
Project typeCRM interface
PlatformWeb app (CRM)
StatusConcept project
Concept

Pipewell is an invented brand. We designed it to show how we work, so the names, people, prices and figures on the screens are made up. It is not a client engagement and it comes with no results.

The brief

What the concept
set out to do.

Sales teams lose deals in the gaps between tools. The brief was one record that shows the person, the deal, what has happened and what happens next.

1

A pipeline you can read

Stages from lead to won run across the top as chevrons, so the deal's position is clear at a glance.

2

A timeline of real activity

Calls, emails, proposals and meeting notes sit in order, so anyone on the team can pick up the conversation.

3

Next steps with owners

A short task list shows what is due and who owns it, and links back to the deal.

Full page

The whole page,
top to bottom.

Full-page preview of the Pipewell concept CRM, from the top of the page to the footer

Scroll inside the window to see the whole page.

For your business

How we would build
this for you.

Our approach

  • Map your current sales stages and the information you capture at each one.
  • Build fields, views and automations around that process, not the other way round.
  • Connect email, calendar, forms and your website so records fill themselves.
  • Import existing contacts safely, with duplicate checks and a clear backup plan.

What you would get

  • Contact list
  • Deal pipeline
  • Activity timeline
  • Tasks
  • Import and integrations plan
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