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A brand people
remember.

Your brand is how people recognise and trust you. We define who you are and how you sound, then build a visual identity and guidelines that keep every touchpoint consistent.

Illustration of a logo mark, colour swatches, a business card and a type sample
What's included

What you get
with Brand Identity Design.

Brand strategy

Positioning, audience, personality and the message that sets you apart from competitors.

Logo and visual identity

A logo system, colour palette, typography and imagery style that work together.

Brand voice

Tone of voice and messaging guidance, so everything you write sounds like one business.

Brand guidelines

A clear guide for your team and suppliers on how to use every element correctly.

Stationery and templates

Business cards, social media templates, presentation and document templates ready to use.

Rollout support

Help applying the new brand to your website, signage, packaging and social profiles.

Best for

  • New businesses that need a strong first impression
  • Established businesses that look dated or inconsistent
  • Companies about to expand or enter new markets

What we need from you

  • Your story, services and audience, plus competitors you admire or want to avoid
  • Examples of brands or styles you like
  • A decision maker for feedback at each stage

How we build brands

  • Workshop your goals, audience and what makes you different
  • Define positioning and personality
  • Explore design directions and refine your favourite
  • Build the full identity and guidelines
  • Hand over files and help roll the brand out
Illustration of the Ranks Fuel team working with a client
Concept work

See it
in action.

Full portfolio

These concept projects show where Brand Identity Design fits in. Each one is an invented brand designed by our team to show how we approach the work.

Worldwide

Available in
12 countries.

We deliver Brand Identity Design for businesses in these countries and work remotely with others. Pick yours to see what matters locally.

FAQ

Good
questions.

Not here? Book a call and ask us directly.

A logo is one part of a brand. Brand identity also covers your positioning, colours, typography, imagery, voice and how all of it is applied.

It depends on scope, but a typical identity project runs for several weeks, including discovery, design rounds and guidelines. We confirm the timeline after the first call.

Yes. Once the project is paid for, you own the final logo and brand assets, and we provide all the files you need.

Yes. Many businesses need an evolution rather than a reset. We keep what is working and update what is not.