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Practical notes on SEO, Local SEO, Google Ads, web performance and AI automation, written for people who run businesses.

Cover illustration for: Local SEO in 2026: what Google Maps actually rewards

Local SEO · 7 min read

Local SEO in 2026: what Google Maps actually rewards

Cover illustration for: The five settings we switch off on day one of every Ads account

Google Ads · 6 min read

The five settings we switch off on day one of every Ads account

Cover illustration for: Automate lead follow-up in a single afternoon

AI · 5 min read

Automate lead follow-up in a single afternoon

Cover illustration for: Why your best pages stop ranking, and how to rescue them

SEO · 8 min read

Why your best pages stop ranking, and how to rescue them

Cover illustration for: Core Web Vitals without the jargon: what to fix first

Web · 6 min read

Core Web Vitals without the jargon: what to fix first

Social · 5 min read

Social media that supports search, and what to skip

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