Content written
to rank and convert.
SEO writing is not keyword stuffing. It means understanding what searchers want, answering it better than the pages that already rank, and guiding readers towards taking action.
What you get
with SEO Writing.
Keyword and intent research
We find the searches that bring buyers and what each searcher expects to see.
Content briefs and outlines
Structure, headings, questions to answer and internal links planned before writing.
Optimised articles and landing pages
Clear copy with the right headings, metadata and depth to compete.
On-page optimisation
Titles, descriptions, headings, schema suggestions and internal linking.
Content refreshes
Update older pages with new information so they climb back up.
Performance tracking
Rankings, clicks and conversions reviewed, so you know what is working.
Best for
- Sites with good services but little organic traffic
- Businesses publishing content that never ranks
- Teams that need pages for many services or locations
What we need from you
- Access to your site and Search Console, if you have it
- A list of your key services and customer questions
- A contact who can approve content and facts
How we approach SEO writing
- Research keywords, competitors and search intent
- Plan topics and briefs, priorities first
- Write, edit and optimise each page
- Publish with correct metadata and internal links
- Track rankings and refresh content that needs it
See it
in action.
These concept projects show where SEO Writing fits in. Each one is an invented brand designed by our team to show how we approach the work.
Kestrel Legal
Concept
The Margin Journal
Concept
Wildmoor Tours
Concept
Available in
12 countries.
We deliver SEO Writing for businesses in these countries and work remotely with others. Pick yours to see what matters locally.
Article writing focuses on informing readers in your voice. SEO writing starts from search research and structures the content to meet what searchers want and to rank. Many projects use both.
No one can. Google decides rankings. We build content around real search demand and best practice, and report on movement honestly.
One primary topic, plus the closely related terms a searcher would expect. We map pages to topics so your pages do not compete with each other.
New pages often take weeks to months, depending on competition and the strength of your site. We share leading indicators such as impressions along the way.
Works well
with.
SEO
Technical fixes, content and links that move you up the results page for searches that bring buyers.
Article Writing
Well-researched blog posts, guides and articles written in your voice for your audience.
Local SEO
Show up in the map pack when people nearby search for what you sell. Profiles, reviews and citations handled.