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Wildmoor ToursTravel company website concept

A concept website for a fictional small-group travel company that runs slow journeys through wild places.

Web DevelopmentConcept project
Concept website for Wildmoor Tours, a fictional travel company: purple sunset landscape with a headline and a booking bar for place, date and travellers
CategoryWeb Development
Project typeTravel company website
PlatformResponsive website
StatusConcept project
Concept

Wildmoor Tours is an invented brand. We designed it to show how we work, so the names, people, prices and figures on the screens are made up. It is not a client engagement and it comes with no results.

The brief

What the concept
set out to do.

Travel buyers want to dream first and decide second. The brief was a site that opens with atmosphere, then lets visitors choose a destination, a month and a group size in a single move.

1

A booking bar in the hero

Where to, when and how many travellers sit in one bar over the landscape, ending in a single Find journeys button.

2

Illustration over stock photos

A layered sunset landscape sets the mood with no photo licences to manage, and it loads as light artwork instead of a heavy photograph.

3

A calm tone of voice

Short headlines such as "Slow travel through wild places" and plain facts about small groups and local guides keep the promise honest.

Full page

The whole page,
top to bottom.

Full-page preview of the Wildmoor Tours concept website, from the top of the page to the footer

Scroll inside the window to see the whole page.

For your business

How we would build
this for you.

Our approach

  • Structure the site by destination and trip type, with one page for every journey.
  • Build search and filters so visitors can narrow trips by place, month and group size.
  • Add enquiry and deposit steps, confirmation emails and itineraries people can save.
  • Write destination pages around real search phrases, with schema and fast image delivery.

What you would get

  • Homepage
  • Journey search
  • Journey pages
  • Enquiry flow
  • Destination SEO pages
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