Kestrel LegalLaw firm website concept
A concept website for a fictional law firm in London and Manchester. Plain English, fixed-fee quotes and a booking card in the first screen.
Kestrel Legal is an invented brand. We designed it to show how we work, so the names, people, prices and figures on the screens are made up. It is not a client engagement and it comes with no results.
What the concept
set out to do.
Imagine a mid-sized firm whose old site was a wall of legal jargon with the phone number buried in the footer. The brief was to make a first call feel easy, to explain fees up front and to show the people behind the firm.
A booking card above the fold
Visitors pick a day and time for a free first call without leaving the homepage, so the main action never has to be hunted for.
Fees explained, not hidden
Fixed-fee quotes and one named solicitor are promised in the hero and repeated in the strip below it, which answers the two questions most people have before they call.
Quiet, confident design
Deep green, brass and a serif headline feel traditional without looking dated, and a single line drawing of a courthouse replaces stock photography.
The whole page,
top to bottom.
Scroll inside the window to see the whole page.
How we would build
this for you.
Our approach
- Plan the pages around what clients ask: practice areas, fees, the team and what happens next.
- Write plain-English copy for every practice area, with Local SEO for each office and city.
- Connect the booking card to your calendar and send confirmation emails automatically.
- Add structured data, fast-loading pages and accessible colour contrast from day one.
What you would get
- Homepage
- Practice-area pages
- Booking card
- Local SEO setup
- Office pages
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