Rye & Rowan BakeryEmail and chat flows concept

A concept customer journey for a fictional bakery: a welcome email, a basket reminder, a pickup-ready chat message and a birthday treat.

Digital MarketingConcept project

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Email and chat flow board for Rye & Rowan Bakery, a fictional bakery: pink layout with a donut email, a phone showing a pickup chat and four automated message cards

CategoryDigital Marketing

Project typeEmail and chat flows

PlatformEmail and chat automation

StatusConcept project

Concept

Rye & Rowan Bakery is an invented brand. We designed it to show how we work, so the names, people, prices and figures on the screens are made up. It is not a client engagement and it comes with no results.

The brief

What the concept
set out to do.

A bakery has loyal Saturday customers and a long tail of one-off visitors. The brief was to keep in touch kindly: remind people about their basket, say when an order is ready and mark a birthday.

Four messages, one job each

A welcome email, a basket reminder, a pickup-ready chat message and a birthday treat each ask for one clear action.

Chat that feels like a person

A short chat thread handles pickup times and changes, with quick-reply buttons for the most common answers.

Brand voice in every line

Friendly serif headlines and warm pink tones make a message feel like it came from the bakery, not from a system.

Full page

The whole page,
top to bottom.

Scroll inside the window to see the whole page.

For your business

How we would build
this for you.

Our approach

Map the customer journey and choose the few messages that matter most.
Write and design every email and chat template in your brand voice.
Connect your shop, WhatsApp Business and email tool so messages send themselves.
Measure opens, clicks and orders, and keep only what earns its place.