Rallyhouse GymSocial and ads campaign concept

A concept campaign for a fictional local gym: bold social posts, a story, a Google search ad and a landing page that all say the same thing.

Digital MarketingConcept project

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Campaign board for Rallyhouse Gym, a fictional gym: lime green layout with bold social posts, a story, a Google search ad and a free-week landing page

CategoryDigital Marketing

Project typeSocial and ads campaign

PlatformSocial, search ads and landing page

StatusConcept project

Concept

Rallyhouse Gym is an invented brand. We designed it to show how we work, so the names, people, prices and figures on the screens are made up. It is not a client engagement and it comes with no results.

The brief

What the concept
set out to do.

A new member is worth the most when they arrive with a friend. The brief was a free-week offer that asks everyone to bring a mate, in a style loud enough to stop the scroll.

One idea on every channel

"Bring a mate. Train free all week." appears on the portrait post, the story, the search ad and the landing page, so people see one message.

A search ad that matches the page

The Google ad promises a full week free and the landing page repeats the same offer, which keeps the click honest.

Local, clearly targeted

The plan is aimed at people within three miles of the gym who are aged 18 to 45, so budget is not spent on people who cannot visit.

Full page

The whole page,
top to bottom.

Scroll inside the window to see the whole page.

For your business

How we would build
this for you.

Our approach

Choose one offer and one audience for each campaign, and write the message around them.
Design posts, stories and ads in one visual style, sized for every placement.
Set up Google Ads and Meta campaigns with sign-up tracking, in your own accounts.
Review results every week and move budget toward what brings real enquiries.